PROFESSIONAL EXPERIENCE:

CBS On-Air Promotion  |  VP, 360 Creative Director  |  2016 to present

  • Oversee the creative direction of 360 Creative Campaigns for CBS Television on all consumer platforms. Lead and inspire an award winning team through strategic marketing planning, budgeting, ideation and creative execution.

CBS On-Air Promotion  |  Creative Director  |  2010 to 2016

  • Oversee the creative direction of Comedy, Reality and Dramatic On-Air Promos, Network Image, Mondo Shoots and Upfront Presentations for America's Most Watched Network

OWN: The Oprah Winfrey Network  |  Interim VP/Director, On-Air Marketing  |  2009 - 2010

  • Forge a creative style, tone and strategy for the emerging OWN’s On-Air branding and messaging. Lead and direct the creative development of original short form content for On-Air, Online, Integrated Marketing and Ad- Sales. Oversee the departmental budget and planning. Negotiate deals and agreements for creative execution with vendors, independent contractors and freelancers. Identify and hire an outstanding on-air staff. Implement structure, processes and business conduct for the department.

Nickelodeon Preschool Brand Creative  |  Interim Director, On-Air Promotions  |  2008

  • Oversee creative development of promotional campaigns, network branding and cross -promotional marketing initiatives. Lead and inspire staff of writers, producers, editors and graphic designers.

Food Network On-Air Promotions  |  Creative Director  |  2006 - 2008

  • Oversee creative development of promotional campaigns, network branding and cross-promotional marketing initiatives. Lead and inspire staff of writers, producers, editors and graphic designers.

Nickelodeon On-Air Promotions  |  Sr. Writer/Producer/Director  |  2005 - 2006

  • Conceptualize, write, produce, and direct on-air promotional campaigns for Nick Jr.

MTV On-Air Promotion  |  Sr. Writer/Producer/Director  |  1999 - 2004

  • Conceptualize, Write, and Produce On-Air Promotions, Image and Film Campaigns for MTV, MTVU and MTV2.

Isle of MTV, Paradise Island, Bahamas  |  Writer  |  1999

  • Staff writer for MTV's highest rated summer programming.

Comedy Central: Comics Come Home V  |  Production Manager  |  1999

  • Oversee and manage all aspects of production for Denis Leary's live to tape stand-up special.

HBO Original Programming  |  Film Production Coordinator  |  1999

  • Film Production Coordinator: Real Sex.

Showtime Networks, Sundance Channel  |  Production Coordinator  |  1998

  • Production Coordinator: Live 1998 Festival Awards Ceremony

MTV Networks Production Management  |  Production Coordinator  |  1996 - 1998

  • Production Coordinator: The RuPaul Show, VH1 Honors, VH1 Fashion Awards, MTV Video Music Awards, MTV Fashion Awards.

VH1 Studio Production  |  Associate Producer  |  1995 - 1996

  • Associate Producer: Big 80's, Lift Ticket to Ride, Fairway to Heaven Grammy's Live Remotes, Rock 'N Roll Hall of Fame.

Levinson/Fontana Company - Homicide: Life on the Street  |  Assistant  |  1994 - 1995

  • Assistant to Executive Producer.

 

EDUCATION:

  • B.A. Theater, 1994 Buffalo State College, Buffalo, NY